CHICAGO and TORONTO, ON – March 10, 2008 - Today marks the official launch of GASP (Games
                                    Adolescents Shouldn’t Play), a nonprofit organization that fights the deadly Choking Game with the most powerful weapon
                                    at our disposal: education.  Set up by families of Choking Game victims and joined
                                    by educators, law enforcement and medical experts, GASP is determined to prevent the over 100 annual deaths and incalculable
                                    suffering caused by this “game” by publicizing the tremendous dangers in schools and homes across North America.  
                                                                                                                                
                                    
                                    GASP launched a new web site today – www.gaspinfo.com – offering preventive
                                    information including warning signs and educational kits for download and mail order with videos, presentations and brochures
                                    to arm schools, churches and other community groups in eliminating this deadly practice among their children.  Everyone is encouraged to watch the shocking and at times graphic flash presentation created by GASP to
                                    grab the attention of young people and force an understanding that the Choking Game is no game at all - http://www.gaspinfo.com/flash_vid.html  The video tailors its style
                                    to teens but has hard-hitting information about the potential effects of this practice – seizure, permanent brain damage
                                    and death – as well as a recording of a real 911 call from Samuel Mordecai who found his 13-year old twin brother Gabriel
                                    unconscious in his bedroom after playing the Choking Game alone. Gabriel died the following day.
                                                              
                                    
                                    “The information provided by GASP has the power to save young lives. Today's youth are bombarded by challenges
                                    to seek new thrills and extreme experiences.  The Choking Game may have deadly
                                    consequences if the child is using ligatures about the neck and, more importantly, playing alone,” said Thomas Andrew,
                                    M.D., Chief Medical Examiner, State of New Hampshire. “Fatal suspension can occur at levels far less than standing height,
                                    including from bedposts and even doorknobs.  The time window in which this kind
                                    of catastrophe can occur can be amazingly narrow.” 
                                    "The
                                    cases that we've identified in Canada, and what seems to be coming out in many of the news reports, is that the children that
                                    die are ones who do it as a solitary behavior," says Dr. Andrew MacNab, a professor of pediatrics at the University of British
                                    Columbia and one of the doctors studying this phenomenon in Canada.   MacNab
                                    conducted a survey in schools in Ontario and Texas which found that 68 percent of children around age 12 had heard about the
                                    Choking Game. 
                                    Called by many other names like Pass-out Game, Blackout, Flatliner, Space Cowboy, and Airplaning, this practice is
                                    attractive to a wide-range of youths, especially high-achieving kids that know to avoid drugs and alcohol and think this is
                                    a safe alternative.  “This can be a habit-forming
                                    and often deadly practice that our youths are either practicing or know someone who is practicing.  We must get the word out to kids who just don’t know the level of danger they are putting themselves
                                    in.  To make an impact, we need the efforts and donations of concerned citizens
                                    across North America and I encourage you to visit the GASP web site to get started,” said GASP Executive Director Aaron
                                    Nack.
                                    need the efforts and donations of concerned citizens across North America need the efforts and donations of concerned
                                    citizens across North America need the efforts and donations of concerned citizens across North America need the efforts and
                                    donations of concerned citizens across North America need the efforts and donations of concerned citizens across North America
                                    need the efforts and donations of concerned citizens across North America need the efforts and donations of concerned citizens
                                    across North America need the efforts and donations of concerned citizens across North America need the efforts and donations
                                    of concerned citizens across North America need the efforts and donations of concerned citizens across North America need
                                    the efforts and donations of concerned citizens across North America.
                                    The GASP volunteer board, led by Nack, has hired Scott Metheny, a police officer in Pennsylvania and expert speaker
                                    on the Choking Game, to present to parents, community groups and professionals throughout the U.S. and Canada.  Metheny will also train others to be GASP speakers. Metheny learned of the Choking Game while teaching a DARE class in September of 2005
                                    and has since presented over 200 times including last year at the International DARE Conference and the National Association of School Resource Officers
                                    Conference. He has appeared on numerous television shows including TODAY, Good
                                    Morning America, It's Your Call With Lynn Doyle, CNN, and Fox News. 
                                     
                                    “The kids know of this as a fun game, not a deadly activity,” says Metheny. “When they see their
                                    friend twitching on the floor, they think it’s funny and they think it’s safe. 
                                    They don’t realize that their friend is having a seizure and the feeling they get is their brain cells dying
                                    off.  They also don’t realize that playing this game alone is more dangerous
                                    than Russian roulette.  We have to tell them that this game is not worth dying
                                    for.”
                                     
                                    GASP also has parents, friends, and family members of Choking Game victims who are available for presentations. Please
                                    visit GASPinfo.com for further details.
                                    need the efforts and donations of concerned citizens across North America need the efforts and donations of concerned
                                    citizens across North America need the efforts and donations of concerned citizens across North America need the efforts and
                                    donations of concerned citizens across North America need the efforts and donations of concerned citizens across North America
                                    To help GASP create and distribute educational materials to end the Choking Game, and to receive an educational kit
                                    in return, please make donations at http://www.gaspinfo.com/donations.html     
                                     
                                    About GASP
                                    The Choking
                                    Game is a misunderstood activity causing death and disability in today’s youth. It often begins with teens choking each
                                    other as a way to get high without the risk of getting caught with drugs or alcohol. It ends with kids dying or suffering
                                    permanent brain damage each year. GASP is a global nonprofit campaign that fights this “game” with the most powerful
                                    weapon at our disposal: education. Most people have no idea how dangerous the Choking Game is until it hits close to home—but
                                    we can prevent suffering by publicizing the danger in our schools and homes. Together, we can stamp out this deadly game in your community.  To find out more, download or order materials and videos, and to make a donation, visit our web site at
                                    www.gaspinfo.com.
                                    
                                     
                                    Media Contact
                                    Kari Hernandez
                                    INK Public Relations for GASP
                                    512.382.8982
kari@ink-pr.com